市場調(diào)查報告心得

市場調(diào)查報告心得

我們組決定的主題是冰露礦泉水市場調(diào)查，而我主要負責問卷設計，部分數(shù)據(jù)分析以及問卷發(fā)放這一環(huán)節(jié)。通過這次市場調(diào)查是實習周，我才知道完成一份有質(zhì)量的市場調(diào)查報告心得是要花費很多精力和心血的，雖然我負責的環(huán)節(jié)比較少，但是做起來也很困難，遇到了一些意料之中以及意料之外的困難。

從問卷設計這一步驟，本來想著問題大概設計20題，分兩部分，沒喝過和喝過冰露的部分，但是一設計才發(fā)現(xiàn)20題的題數(shù)太多了，而且也想不了太多題，要有邏輯，不重復，真的是太難了，然后要設計電子問卷的時候才發(fā)現(xiàn)，原來我這樣設計是沒有辦法設計好的唉。。。。還沒有這個功能，真的是太慘了。

后面的問卷發(fā)放也是，因為很多朋友他們都已經(jīng)深受其他朋友的市場調(diào)查問卷的荼毒了，對問卷調(diào)查深痛惡絕，因此，在發(fā)放這個問卷也遇到了不少困難。

最后面就是數(shù)據(jù)分析了，由于對冰露這個礦泉水的牌子不熟悉，我們的分析不夠深入，不少數(shù)據(jù)分析都重復詞語，說來說去都只是圍繞著宣傳力度不夠這一問題進行討論，而有一些結論則是沒有深入思考就寫下分析了，只看數(shù)據(jù)沒有看清數(shù)據(jù)背后的問題，讓我們的分析非常的片面。

通過這一次的市場調(diào)查實習，首先我能夠基本了解了寫一份調(diào)查報告它應該有的格式，以及進行市場調(diào)查的基本步驟，例如：①確定問題與假設；②確定所需資料；③確定收集資料的方式；④抽樣設計；⑤數(shù)據(jù)收集；⑥數(shù)據(jù)分析；⑦調(diào)查報告。在設計問題這一方面應該注意的問題，要有關聯(lián)性，有邏輯性，一環(huán)扣一環(huán)，才能找出問題，過分跳躍性思維的調(diào)查問題時難以發(fā)現(xiàn)問題的;經(jīng)過與組員們多次討論和修改之后，問卷開始發(fā)放到數(shù)據(jù)收集后，就到了數(shù)據(jù)分析這一個重要的環(huán)節(jié)了。我認為一份報告的精華就在于他們的分析，如果他們分析不到位，那么我們后面給冰露礦泉誰他們公司的建議也就沒有任何的意義，因為分析的原因不正確，得出來的方法導論也是不切合實際，實行也沒有效果。而且數(shù)據(jù)分析也是我們修改得最多的一個地方，現(xiàn)在，進行數(shù)據(jù)分析，首先要先了解這個產(chǎn)品的銷路，問題，以及他在市場中的份額，從多個途徑對產(chǎn)品進行了解后，才可以進行數(shù)據(jù)分析。經(jīng)過好幾周的時間學習市場調(diào)查。通過參與學習當中，我們對于不少理論知識學以致用，從理論到實際兩者有機結合，真正提高我們的學習興趣，具有良好的學習效果。學習市場調(diào)查與預測的教學實踐，利用了理論和老師提供的平臺，去應用和創(chuàng)造，發(fā)揮了我們的優(yōu)勢，豐富了我們的教學。總之經(jīng)過這次的實踐，讓我學到了很多以前從未學到過的知識。讓我開動了腦筋并投入到此次調(diào)查學習中，積極發(fā)揮了我們專業(yè)的優(yōu)勢。

擴展閱讀：市場調(diào)查報告總結

關于當代女大學生色彩主打價值調(diào)查報告

報告人：朱山報告時間：201*.12

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如今隨著科技發(fā)展社會進步，人們的思想觀念也發(fā)生了巨大的變化。這種變化在當代年輕身上體現(xiàn)的尤為明顯，２０１２年冬季我們僅針對南開大學濱海學院年齡分布18~23歲的青年女性／男性分年級展開一系列關于色彩偏好的調(diào)查，以觀察其服飾色彩的形式得出了較為明顯的結論。為得出準確的結論，我們做了詳細的策劃，策劃書結構如下：查找文獻分析訪問專家解剖案例分析被調(diào)查者心理分析列表分析得出結論目錄：

一．查找文獻分析二．訪問專家三．解剖案例分析四．被調(diào)查者心理分析五．多方面調(diào)查六．針對性調(diào)查七．列表分析八．得出結論

一．查找文獻分析與解剖案例分析

參考文獻《國內(nèi)外色彩調(diào)研發(fā)展現(xiàn)狀概述》何苗

注：僅參考國內(nèi)青年部分

通過穿著對當代年輕女性的色彩喜好做一個宏觀初步了解

來源：ELLE中國201*年巴黎秀場【歐美】品牌：AgainbKirchhoffELLE中國中國地區(qū)街拍【混搭】【古著】

大陸潮流設計品牌卡塔沙201*秋冬款廣告【大兒童】

201*盛夏的色彩讓街頭變得更有朝氣，國內(nèi)潮人集體出動，給我們帶來了一場精彩紛呈的街拍文化。熒光色系、冰激凌色與撞色的色彩游戲惹人喜愛。古著風經(jīng)典黑白灰，質(zhì)樸寡言的濁色橘、大地色、墨綠色仍舊占據(jù)上風。北京街頭的顏色隨著溫度的走高也日益豐富了起來。最張揚的是把各種跳躍的色彩放肆地穿上身，絕對占據(jù)視覺焦點，走在街頭回頭率超高；色彩上的“中庸”一派。

如今女大學生的衣著總是站在潮流的前端，無論是甜美可愛還是經(jīng)典古著，都有著強烈的色彩風格，通過流行網(wǎng)站和達人的衣著可以反映出青年女性對于色彩的價值。

二．訪問專家與被調(diào)查者心理分析

參考文獻《女性的消費心理》遼寧工業(yè)大學姜笑軍

化妝品的包裝設計，應充分利用色彩聯(lián)想規(guī)律。充分滿足女性愛美心、優(yōu)越感、虛榮心，突出她們的個性與價值。

美的產(chǎn)品能對她們形成強烈的刺激，使她們產(chǎn)生興奮，影響其購物情緒，產(chǎn)生購買欲望。女性認識細膩，自我意識強，攀比炫耀心強烈。

要善于運用色彩給女性美的體驗，針對不同年齡群體對色彩的偏好不同，例如年輕女性化妝品以清新、活潑為主；好要根據(jù)銷售階層選擇色彩。對于富有的年輕女性，產(chǎn)品色彩就應顯得高貴、物有所值。

三．多方面調(diào)查

在此調(diào)查中，共總結了一下幾方面：服裝

電子產(chǎn)品（手機、電腦、手表、隨身聽）彩妝

交通工具（汽車、自行車）

但在這些調(diào)查中我們最后選擇服裝作為深入調(diào)查點，進行了進一步詳細的調(diào)查。

四．針對性調(diào)查與列表分析（見附錄）五．總結并得出結論

通過我們對南開大學濱海學院的青年女性／男性服飾色彩的全面分析和深入了解,已經(jīng)分析總結出了正確的色彩定位以及色彩流行趨勢，并且與前期探索式研究結果相吻合。這必會為今后的色彩研究打下堅實的基礎,相信通過這些活動,我們在以后關于流行色定位、服裝色彩定位學習探索實踐中一定會取得成功,在將來的市場競爭中取得強有力的優(yōu)勢。

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附錄：

觀察南開濱海學生冬季衣著情況統(tǒng)計結果201*-11-28統(tǒng)計名詞解釋：

性別CumulativePercent累計%44.3100.0Frequency人數(shù)Valid有效男女Total合計101127228Percent%44.355.7100.0ValidPercent有效%44.355.7100.0年級CumulativePercent累計%34.669.8100.0Frequency人數(shù)Valid有效大一大二大三TotalMissing系統(tǒng)丟失Total合計System55564815969228Percent%24.124.621.169.730.3100.0ValidPercent有效%34.635.230.2100.0Chi-SquareTests卡方檢驗Asymp.Sig.(2-sided)顯著度（雙尾）221.879.878.750ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases有效案例數(shù)量.258a.260.102159dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis11.17.一、匯總1、樣本介紹

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性別CumulativePercent44.3100.0FrequencyValid男女Total101127228Percent44.355.7100.0ValidPercent44.355.7100.0年級CumulativePercent34.669.8100.0FrequencyValid大一大二大三TotalMissingTotalSystem55564815969228Percent24.124.621.169.730.3100.0ValidPercent34.635.230.2100.0年級*性別Crosstabulation性別男年級大一Count%within性別大二Count%within性別大三TotalCount%within性別Count%within性別1335.1%1437.8%1027.0%37100.0%女4234.4%4234.4%3831.1%122100.0%Total5534.6%5635.2%4830.2%159100.0%2、基本數(shù)據(jù)描述分析

彩度CumulativePercent22.456.680.794.7100.0FrequencyValid1低2345高Total5178553212228Percent22.434.224.114.05.3100.0ValidPercent22.434.224.114.05.3100.05

總顏色數(shù)量CumulativePercent7.030.358.382.993.996.998.799.1100.0FrequencyValid1234567910Total16536456257412228Percent7.023.228.124.611.03.11.8.4.9100.0ValidPercent7.023.228.124.611.03.11.8.4.9100.0CumulativePercent11.012.320.231.136.467.176.889.089.992.196.998.799.6100.0上身主顏色FrequencyValid1白2橙3黃4藍5粉6黑7紅8灰9卡其色10棕11綠紫色褐色金色Total2531825127022282511421228Percent11.01.37.911.05.330.79.612.3.92.24.81.8.9.4100.0ValidPercent11.01.37.911.05.330.79.612.3.92.24.81.8.9.4100.0CumulativePercent19.732.039.5100.0上身主顏色分類FrequencyValid1軟暖色2軟冷色3硬暖色4硬冷色Total452817138228Percent19.712.37.560.5100.0ValidPercent19.712.37.560.5100.06

褲子主顏色CumulativePercent1.82.24.445.647.486.086.898.799.6100.0FrequencyValid1白2橙3黃4藍5粉6黑7紅8灰10棕褐色Total4159448822721228Percent1.8.42.241.21.838.6.911.8.9.4100.0ValidPercent1.8.42.241.21.838.6.911.8.9.4100.0褲子主顏色分類CumulativePercent4.433.836.0100.0FrequencyValid1軟暖色2軟冷色3硬暖色4硬冷色Total10675146228Percent4.429.42.264.0100.0ValidPercent4.429.42.264.0100.0配色--1CumulativePercent9.330.461.287.7100.0FrequencyValid1色相2345色調(diào)TotalMissingTotalSystem21487060282271228Percent9.221.130.726.312.399.6.4100.0ValidPercent9.321.130.826.412.3100.0配色--2CumulativePercent20.644.366.290.4100.0FrequencyValid1統(tǒng)調(diào)2345突顯Total4754505522228Percent20.623.721.924.19.6100.0ValidPercent20.623.721.924.19.6100.07

配色--3CumulativePercent9.529.557.085.0100.0FrequencyValid1漸變2345間隔TotalMissingTotalSystem1940555630201*8228Percent8.317.524.124.613.287.712.3100.0ValidPercent9.520.027.528.015.0100.0CumulativePercent12.039.562.088.5100.0配色--4FrequencyValid1清色2345濁色TotalMissingTotalSystem2455455323201*8228Percent10.524.119.723.210.187.712.3100.0ValidPercent12.027.522.526.511.5100.0彩度*性別

Crosstab性別男彩度1低2345高TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別2726.7%4241.6%1716.8%1312.9%22.0%101100.0%女2418.9%3628.3%3829.9%1915.0%107.9%127100.0%Total5122.4%7834.2%5524.1%3214.0%125.3%228100.0%8

Chi-SquareTestsAsymp.Sig.(2-sided)441.015.012.005ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases12.310a12.8467.936228dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis5.32.上身主顏色分類*性別

Crosstab性別男上身主顏色分類1軟暖色2軟冷色3硬暖色4硬冷色TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別109.9%98.9%55.0%7776.2%101100.0%女3527.6%1915.0%129.4%6148.0%127100.0%Total4519.7%2812.3%177.5%13860.5%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)331.000.000.000ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases19.48620.21917.956228adfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis7.53.褲子主顏色分類*性別

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Crosstab性別男褲子主顏色分類1軟暖色2軟冷色3硬暖色4硬冷色TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別33.0%1716.8%33.0%7877.2%101100.0%女75.5%5039.4%21.6%6853.5%127100.0%Total104.4%6729.4%52.2%14664.0%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)331.001.001.000ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases15.98216.54614.140228adfa.3cells(37.5%)haveexpectedcountlessthan5.Theminimumexpectedcountis2.21.配色--1*性別

Crosstab性別男配色--11色相2345色調(diào)TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別44.0%1616.0%3636.0%3030.0%1414.0%100100.0%女1713.4%3225.2%3426.8%3023.6%1411.0%127100.0%Total219.3%4821.1%7030.8%6026.4%2812.3%227100.0%10

Chi-SquareTestsAsymp.Sig.(2-sided)441.035.027.009ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases10.373a10.9376.822227dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis9.25.配色--2*性別

Crosstab性別男配色--21統(tǒng)調(diào)2345突顯TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別2524.8%3029.7%2019.8%1817.8%87.9%101100.0%女2217.3%2418.9%3023.6%3729.1%1411.0%127100.0%Total4720.6%5423.7%5021.9%5524.1%229.6%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)441.085.083.012ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases8.200a8.2606.359228dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis9.75.配色--3*性別

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Crosstab性別男配色--31漸變2345間隔TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別811.0%1317.8%1926.0%2230.1%1115.1%73100.0%女118.7%2721.3%3628.3%3426.8%1915.0%127100.0%Total199.5%4020.0%5527.5%5628.0%3015.0%201*00.0%Chi-SquareTestsAsymp.Sig.(2-sided)441.937.937.890ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases.812a.811.019200dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis6.94.配色--4*性別

Crosstab性別男配色--41清色2345濁色TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別1621.9%1824.7%1216.4%2230.1%56.8%73100.0%女86.3%3729.1%3326.0%3124.4%1814.2%127100.0%Total2412.0%5527.5%4522.5%5326.5%2311.5%201*00.0%12

Chi-SquareTestsAsymp.Sig.(2-sided)441.006.007.046ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases14.374a14.1833.969200dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis8.40.上身主顏色*性別

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Crosstab性別男上身主顏色1白2橙3黃4藍5粉6黑7紅8灰9卡其色10棕11綠紫色Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別褐色Count%within性別金色TotalCount%within性別Count%within性別101100.0%44.0%11.0%22.0%1.8%127100.0%55.0%1312.9%11.0%4544.6%76.9%1211.9%1110.9%女1411.0%32.4%1310.2%129.4%118.7%2519.7%1511.8%1612.6%21.6%53.9%75.5%32.4%Total2511.0%31.3%187.9%2511.0%125.3%7030.7%229.6%2812.3%2.9%52.2%114.8%41.8%2.9%1.4%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)13131.001.000.820ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases33.77640.106.052228adfa.13cells(46.4%)haveexpectedcountlessthan5.Theminimumexpectedcountis.44.褲子主顏色*性別

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Crosstab性別男褲子主顏色1白2橙3黃4藍5粉6黑7紅8灰10棕褐色TotalCount%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別Count%within性別11.0%101100.0%127100.0%3938.6%11.0%1110.9%33.0%11.0%33.0%4241.6%21.6%5240.9%43.1%4938.6%1.8%1612.6%21.6%女1.8%Total41.8%1.4%52.2%9441.2%41.8%8838.6%2.9%2711.8%2.9%1.4%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)991.394.186.369ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases9.485a12.503.806228dfa.14cells(70.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis.44.

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2、年級及其差異檢驗總顏色數(shù)量*年級

Crosstab年級大一總顏色數(shù)量1234567TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級23.6%55100.0%56100.0%48100.0%11.8%1120.0%2138.2%1527.3%59.1%大二35.4%1526.8%1933.9%1425.0%58.9%大三48.3%816.7%1735.4%1429.2%48.3%12.1%Total85.0%3421.4%5735.8%4327.0%148.8%1.6%21.3%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)12121.623.559.400ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases9.917a10.646.709159dfa.12cells(57.1%)haveexpectedcountlessthan5.Theminimumexpectedcountis.30.

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彩度*年級

Crosstab年級大一彩度1低2345高TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級814.5%1527.3%1629.1%1221.8%47.3%55100.0%大二1425.0%1832.1%1221.4%610.7%610.7%56100.0%大三1122.9%1531.3%1531.3%612.5%12.1%48100.0%Total3320.8%4830.2%4327.0%2415.1%116.9%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.406.364.078ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases8.2838.7503.098159adfa.3cells(20.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis3.32.上身主顏色分類*年級

Crosstab年級大一上身主顏色分類1軟暖色2軟冷色3硬暖色4硬冷色TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級1730.9%814.5%47.3%2647.3%55100.0%大二1730.4%712.5%35.4%2951.8%56100.0%大三714.6%714.6%48.3%3062.5%48100.0%Total4125.8%2213.8%116.9%8553.5%159100.0%17

Chi-SquareTestsAsymp.Sig.(2-sided)661.548.502.067ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases4.9655.3333.343159adfa.3cells(25.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis3.32.褲子主顏色分類*年級

Crosstab年級大一褲子主顏色分類1軟暖色2軟冷色3硬暖色4硬冷色TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級35.5%2443.6%11.8%2749.1%55100.0%3460.7%56100.0%大二47.1%1832.1%大三24.2%1327.1%12.1%3266.7%48100.0%Total95.7%5534.6%21.3%9358.5%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)661.529.451.082ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases5.119a5.7553.022159dfa.6cells(50.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis.60.

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配色--1*年級

Crosstab年級大一配色--11色相2345色調(diào)TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級916.4%1323.6%1730.9%1120.0%59.1%55100.0%大二47.3%1425.5%1730.9%1018.2%1018.2%55100.0%大三510.4%816.7%1122.9%2041.7%48.3%48100.0%Total1811.4%3522.2%4528.5%4125.9%1912.0%158100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.110.131.092ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases13.05012.4742.833158adfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis5.47.配色--2*年級

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Crosstab年級大一配色--21統(tǒng)調(diào)2345突顯TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級916.4%1221.8%712.7%1934.5%814.5%55100.0%大二1221.4%1323.2%1526.8%1221.4%47.1%56100.0%大三714.6%1122.9%1327.1%1327.1%48.3%48100.0%Total2817.6%3622.6%3522.0%4427.7%1610.1%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.480.457.450ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases7.532a7.758.570159dfa.1cells(6.7%)haveexpectedcountlessthan5.Theminimumexpectedcountis4.83.配色--3*年級

Crosstab年級大一配色--31漸變2345間隔TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級23.6%916.4%1934.5%1323.6%1221.8%55100.0%大二1221.4%1323.2%1221.4%1323.2%610.7%56100.0%大三12.1%816.7%1735.4%1837.5%48.3%48100.0%Total159.4%3018.9%4830.2%4427.7%2213.8%159100.0%20

Chi-SquareTestsAsymp.Sig.(2-sided)881.004.005.569ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases22.698a22.103.325159dfa.1cells(6.7%)haveexpectedcountlessthan5.Theminimumexpectedcountis4.53.

配色--4*年級

Crosstab年級大一配色--41清色2345濁色TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級23.6%2850.9%814.5%1120.0%610.9%55100.0%大二610.7%1628.6%1221.4%1221.4%1017.9%56100.0%大三612.5%510.4%1939.6%1429.2%48.3%48100.0%Total148.8%4930.8%3924.5%3723.3%201*.6%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.001.001.244ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases26.41427.4641.358159adfa.3cells(20.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis4.23.21

上身主顏色*年級

Crosstab年級大一上身主顏色1白2橙3黃4藍5粉6黑7紅8灰9卡其色10棕11綠紫色Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級金色TotalCount%within年級Count%within年級11.8%55100.0%56100.0%48100.0%610.9%11.8%712.7%610.9%47.3%1425.5%712.7%59.1%23.6%11.8%11.8%11.8%23.6%23.6%36.3%36.3%12.1%大二58.9%23.6%712.5%58.9%58.9%1628.6%58.9%610.7%12.1%510.4%36.3%1429.2%510.4%714.6%大三612.5%Total1710.7%31.9%159.4%1610.1%127.5%4427.7%1710.7%1811.3%21.3%53.1%63.8%31.9%1.6%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)24241.771.588.209ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases18.63021.8581.579159adfa.23cells(59.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis.30.褲子主顏色*年級

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Crosstab年級大一褲子主顏色1白3黃4藍5粉6黑7紅8灰10棕TotalCount%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級Count%within年級1221.8%11.8%55100.0%56100.0%11.8%2545.5%23.6%1425.5%大二11.8%23.6%2035.7%11.8%2646.4%11.8%58.9%1735.4%12.1%2245.8%12.1%510.4%12.1%48100.0%大三12.1%Total21.3%31.9%6239.0%42.5%6239.0%21.3%2213.8%21.3%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)14141.435.262.896ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases14.201a16.890.017159dfa.15cells(62.5%)haveexpectedcountlessthan5.Theminimumexpectedcountis.60.

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